Jeff Fredericks runs Springwater Communications — a boutique marketing and communications consultancy based in Toronto. He also leads all marketing and communications activities for RewardsCanada.ca
Jeff met RewardsCanada.ca founder Patrick Sojka six years ago while leading PR for Air Miles. The two quickly discovered they shared a passion for the fascinating stories that make up the rewards industry. From the die-hard collectors looking to game the system, to the program operators tweaking and experimenting with offers, there’s always headline grabbing information to share.